Perfectly Curated,
Programmatically Delivered
TeCreo is fast emerging as the latest programmatic power player. We recognise the need for Curation as a Service. Hence, we have built our capabilities as a curation house that optimises solutions on the sell side thereby enhancing the supply paths, ensuring that only the most relevant and high-quality inventory is utilised for each campaign.
Creating CMP -Curated marketplace is a specialised environment where premium publishers and advertisers come together under controlled conditions to transact high-quality ad inventory. The CMP prioritises brand safety . Curated marketplaces may offer advanced targeting options beyond standard demographics, such as contextual targeting or behavioural targeting. This environment fosters trust, transparency, and effective campaign outcomes for all parties involved. It leverages technology for efficiency while maintaining the human touch in ensuring premium ad placements and optimal targeting capabilities.
Curation helps streamline the complexity of the supply path to prioritise direct and transparent relationships with publishers and reducing unnecessary intermediaries. This can lead to cost savings and improved campaign performance, thereby enhancing transparency. It helps optimise campaign performance by ensuring that the selected inventory meets quality standards and is likely to drive engagement and conversions. Curation involves vetting suppliers and partners to ensure compliance with regulations. Curation allows for customised targeting options based on the specific needs and preferences of advertisers.
Curation is the way to crafting unique solutions and distinct supply strategies for advertisers. In an overcrowded marketplace, it helps create differentiation and cultivate genuine, personalised publisher relationships, where open web is susceptible to frauds.
TeCreo is building its capabilities around data/ format/ supply and CTV
TeCreo paves the way for exciting opportunities in audience extension and data monetization. Even when publishers aren't actively displaying ads on their platforms, curation enables them to monetize their first-party data in compliance with privacy regulations, all while upholding their brand values.
Curation delivers more control of their unique assets outside of existing DSP systems. It also affords them greater visibility of data usage, improving forecasting capabilities. Since it doesn’t operate in the open web, data providers get the right value and higher yield.
We are a global company with presence in India, Singapore and USA
Our Meta SSP has access to 6 platforms which provides 7.9 Trillion avails across the formats of Display, Video, Native and CTV globally
